The International Yachting Media has reached a new milestone: half a million follower on YouTube. This result, which represents a significant success in the field of digital nautical publishing, confirms the position of the channel as one of the most followed media in the world for the nautical world. The channel, which deals with tests at sea, walkthrough, tests of nautical accessories and contained by the main international boat shows, has consolidated its presence in a market where the specialization and quality of the contents are decisive.
An integrated editorial ecosystem
The success of the YouTube channel of The International Yachting Media is not only based on the quality of the videos, but on a wider editorial ecosystem. The channel is a fundamental component of an editorial model that integrates video, magazine and international distribution. Each video posted on YouTube does not live only within the platform, but is embedded in all digital magazines of the group, allowing content to reach different publics through multiple channels. This unique distribution system allowed the channel to reach a very wide international audience.
Technical tests and competence of those who make them
The heart of the video content published on the channel is represented by technical tests at sea. It is not just presentations, but tests carried out directly on board, with the aim of testing the new products of the market and telling them through data, images and driving sensations. This approach is consistent with the editorial philosophy of The International Yachting Media, born in 2014 from the initiative of Luca D’Ambrosio, director and founder of the group. The competence of those who carry out the tests is an added value recognised internationally.
Luca D’Ambrosio’s specialization is a globally recognized force.
Luca D’Ambrosio, besides being a nautical journalist, is a boatman and a skipper with a long experience. This technical baggage allows him to test with maximum authority both sailing and motor boats, ranging competently from modern catamarans to more traditional yachts. There are few journalists who can boast such a wide technical baggage, and this represents a strong point recognized and appreciated by hundreds of thousands of boat enthusiasts around the world.
A global channel, accessible in many languages
Another key factor in the success of the channel is the availability of content in many languages. The channel is the only one in the world to dubbing videos in English, French, Italian, German, Spanish, as well as subtitling them in dozens of other idioms, including Arabic and Chinese. This choice allows to overcome one of the main barriers of international nautical information, making evidence accessible to different publics without limiting itself to the simple automatic translation of texts. Every test can be seen, listened and included by very different market enthusiasts and professionals, making the YouTube channel of The International Yachting Media a real global video network of the boat.
The goal of the 500 thousand followers is a confirmation of the pioneer work carried out by the group, which made the channel one of the main international points of reference for those who want to see a boat in navigation, understand its behaviour at sea or discover in detail characteristics, layout and technical solutions. The difference in sea tests signed The International Yachting Media is above all in the competence of those who realize it, and this is a characteristic that allowed the channel to grow in a sustainable and constant way.