PRESTIGE presented at Cannes Yachting Festival 2026 three new yachts and two new brands, marking the beginning of a new phase of development for the brand. The new models, F6.7, M6 and M8 EVO, complete the current offer articulated in the F-LINE and M-LINE ranges and outline an expansion strategy that will involve both the product and the services dedicated to shipowners. The strategy presented at Cannes relates innovation, widening supply and customer experience, with the aim of building an increasingly articulated PRESTIGE ecosystem.
new ranges and new models
The next phase involves the introduction of two new ranges, each destined to bring PRESTIGE to a new type of yacht. The first is the C-LINE, dedicated to a new concept coupe, with the first model C4.3 expected at the Düsseldorf Boat Show 2027. The second is the Y-LINE, which will bring the brand into the flybridge segment over 70 feet, with the first Y74 exponent expected at the Cannes Yachting Festival 2027. The strategy announced by the brand therefore previews a progressive extension of the offer, with the aim of creating a portfolio that can cover different needs, dimensions and modes of living the yacht.
innovation and comfort on board
The F6.7 represents the new flagship of the F-LINE and brings to the top of the range the PRESTIGE philosophy made of space, light, modularity and continuity between interior and exterior. With 170 square meters of living spaces, the yacht develops a concept oriented to the quality of life on board, with smooth routes and a strong connection to the marine landscape. On the stern, the well on two levels further approaches guests to the water, while on the main bridge the kitchen with central island becomes the center of conviviality.
The design of the F6.7 focuses on a complete and integrated life experience.
The M6, instead, carries on the experience matured with the M48 developing a multihull designed especially to be lived during the long permanences at sea. Long 14.79 meters and 6 meters wide, the new M6 offers 110 square meters of living spaces, but the perception of volumes is comparable to that of a 60-foot yacht. The rooms are arranged to make the passage between indoors and outdoors natural, while the storage spaces are integrated under numerous chairs and furnishings.
PRESTIGE previews the launch of six new models in the next 12 months, according to a roadmap that aims to consolidate the two existing ranges and simultaneously to open new segments. The programme involves both the evolution of F-LINE and M-LINE families and the introduction of new C-LINE and Y-LINE. The direction is to build a more extensive offer, but maintaining a common recognition within the brand.
In parallel to the expansion of the range, PRESTIGE is developing a broader view of customer experience. The attention is no longer only about the moment of choice and purchase of the yacht, but includes all the steps of the relationship with the shipowner, from the selection of the model to the life on board, to the services that accompany the experience over time. This setting finds expression in the PRESTIGE Unlimited program, designed to extend the relationship between brand and shipowner beyond the simple delivery of the boat. The new claim “Savor matters” summarizes this philosophy: the concept at the base is to value the time spent on board and offer the shipowner conditions and services that allow to live more fully the nautical experience.